Why Hidetaka “Swery65” Suehiro is Awesome!

Just a quick post about Deadly Premonition creator Hidetaka Suehiro’s announcement that he’s forming an indie studio.

The image released with the announcement (and others on the studio’s website) is a great example of unique and interesting branding. The image is visually striking and accompanied with a great story, which has meant a lot of press attention for his new venture.

It’s very tough for small studios to get any press attention at all and this is a great example of how it can be achieved at a relatively low cost.

This approach works well to help introduce the new brand to the world and does so in a way that will likely be remembered by many. To top it off, I’m sure many of the press that have covered the announcement will be keen to do a follow up when his next project is announced.

I would suspect that there is much of the “branding” here that is simply the natural style and quirkiness of the people involved rather than being a manufactured exercise. There’s a good lesson here – is your “brand” just a logo / a badge? Or is it an extension of who you are and how you want to be perceived?

You can create a lot value by going that little step further with these things. It’s definitely worth spending time thinking about what your “brand” is. If “brand” is too marketing-y a word, then “culture”, “ethics”, “style”, “design”, “essence”, “vibe” or any other phrase that you feel fits will work.  The point is, the first step is identifying what that thing is that differentiates your company from others.  Then, how do you go about communicating it?

Drop by the comments section if you’ve had any successes or failures when it comes to personal and company branding. Let us know how it went.

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